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I learned about Chris through an unusual connection – a link on my blog.Ī few months back I wrote How to Write a Farewell Email to Your Co-Workers. He currently writes for MADtv, seen Saturday nights on the Fox Network. As use of these various social media sites expands, having a central place to view and track the content on them makes a lot of sense.Īnother use I see for this is collecting information from various services and users to build out research on:Ĭonsider Atlassian’s release of Confluence 2.10 another step forward in expanding the use and value of social media for business purposes.Ĭhris Kula is a comedy writer living in Los Angeles. Turns out consumers are starting to expect it. The reality is that companies are expanding their presence on social media sites, even if it is happening in a halting fashion. For instance, a webinar should be public, while a customer presentation will stay internal. Of course, not everything should be accessible. Being a presence in the industry means getting out there with information and ideas that you share. In fact, the bias should be to have this content public and findable unless there is a real concern about loss of confidential information. Well, make sure you embed it in the wiki! Conference presentations, product demos, marketing media, product pictures, etc. It’s unclear whether restricted access content can be embedded though.īut a lot of what businesses do is perfectly fine for public consumption. I know many of these sites allow private, restricted access content.
Which means some sensitive internal content won’t be found on these sites. So the content that will be included is likely to be that which is OK for public viewing. The interesting thing here is that these sites are indeed social. Considering the Widget Connector in a Business Context
By letting you bring content from elsewhere, these sites become valuable platforms for getting business done. You can add content and applications from 10 different sites to your profile. LinkedIn recently started doing this as well.
And the ability to embed Vimeo videos was great for a recent post where I talked with MADtv’s Chris Kula. I’ve embedded my recent SlideShare on the About Page for this blog. The ability to embed media created elsewhere is a wonderful feature for any site. It is a lightweight way to embed content from 16 different social media sites: So it’s no surprise that the latest release, Confluence 2.10 has a really cool feature: the Widget Connector. It’s easy to use, and I’ve become a big fan of it versus using Microsoft Word. We use Atlassian’s Confluence wiki in our office, and I’ll bet a lot of you do as well. They could quit Technology tomorrow and become a Creative Agency overnight. But one thing I’ve not realized until now is they have a backup business plan.
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In it, he notes the culture of Atlassian is different from many enterprise software companies:Ītlassian is a “different” company in so many ways… no wonder they are still hiring while the rest of the world is busy downsizing. Zoli Erdos has a nice write-up of enterprise software company Atlassian, titled Business Models and Right-brained Geeks.
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